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CONSCIOUSLY EFFORTLESS

The First Zero-Proof Martini That Tastes Like A Real Martini

Impeccably balanced and uncommonly refined, Dry & Dirty is a martini for a new era, crafted to reimagine the ritual of unwinding without the buzz or the blur. Each exceptionally clean, intentionally layered flavor blends adaptogen-infused florals, botanicals, and extracts to heighten clarity, spark connection, and exalt the moment. The result is a martini that honors the classic, elevates the modern, and invites you into a ritual that feels as good as it tastes.

Dry & Dirty

An Ode To The Timeless Art of Martini Making

Dry & Dirty began with a vision to create the martini that didn’t yet exist. A non-alcoholic martini that looks, tastes, and feels like the real thing. Not a sweet or syrupy mocktail, but a true classic reimagined. The perfect martini you could sip at the bar, while eating brunch, or at a work function without raising any questions.

Born from that pursuit of precision, three iconic expressions emerged: the bold, lingering finish of an Espresso Martini, the bright citrus snap of a Lemon Drop, and the briny, umami bite of a Dirty Martini. Each crafted to honor the ritual, elevate the moment, and invite you into a world where presence is the priority—and celebration never requires a compromise.

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Crafted with Function & Flavor

Adaptogen Infused

Infused with Lion's Mane, L-Theanine, and GABA so you can unwind without the blur or hangover.

Premium Quality

Crafted with thoughtfully sourced botanicals and extracts chosen for depth and balance.

A Better Ritual

Our martinis are 0% ABV, low sugar, and low calorie. A clean, modern ritual designed to keep you present.

The

MARTINI SOCIETY

MANIFESTO

Dry & Dirty

We romanticize the ritual. Every action deliberate, every step imbued with intention: 

i. Garnish with precision.
ii. Pour slowly.
iii. Toast thoughtfully.
iv. Savor each sip.
v. Cherish the ritual.

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